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Entries in technology (3)

Tuesday
Mar062012

Is Your Business Insight Ready?

 

While it is no secret that Canadian retailers are preparing for the arrival of US retailing giant Target, many retailers are scrambling to retool their offering, pricing structure and go-to-market strategies. Recently, Loblaw president Vicente Trius shared his plan for the future with his investors.

Trius spoke about his plan for the future and explained how Loblaw is setting its sights on tracking shoppers’ spending habits and improving the loyalty program, in an effort to better understand their customers. This comes two weeks after the New York Times ran a well-publicized article about Target, titled, “How Companies Learn Your Secrets.” Clearly Target has been working on customer profiling and looking for new business opportunities for a while. Predictive modeling is not new, but the tools to do so are. While Target was clearly unhappy with their secrets being shared so publicly, their objective was the same one that all retailers struggle with, that is, how can retailers look for more relevancy with their best customers without scaring them off? Can retailers get back to a point where they knew empirically what their customers needs were before their customers knew?

The answer is a resounding yes.

Moxie Retail Solutions was built around the model of identifying customer insights using innovative techniques, and translating those insights into better Shopper Marketing models, more relevant Customer Loyalty programs, improved store performance and intuitive Retail Design.

Our clients no longer are restricted to making decisions only based on trends or historical data. Moxie's tools will enable fact-based decision making with metrics of success that will differentiate your brand.

To learn more about our products and services, contact Moxie and let's discuss how we can improve your bottom line!

 

 

Wednesday
Jan042012

Ocean Marketing: The Epic Social Media Blunder


We've all heard about the power of social media. Generally it has either been in the context of funny viral content, such as the Old Spice campaign, or corporate stumbles such as the Gap logo redesign. Rarely do we get to witness a PR fiasco of epic proportion. 

Over this past Christmas break, Paul Christoforo took a run-of-the-mill inquiry from a customer known as "Dave" and turned it into a PR train wreck. You can read how the story unfolds here.

Within the span of a day, all of the social media channels were buzzing with news of this disaster. Twitter was trending @OceanMarketting & @OceanStratagy (Christoforo apparently doesn't spellcheck); Amazon reviews about the Avenger Controller were littered with comments about poor customer service & suggestions encouraging would-be buyers to “check online before you buy”; Revision3 had made a parody video; and someone had even created a real-time Google doc to track updates to the story. It was shocking how quickly this blew up. 

The Avenger Controller company scrambled to extinguish the internet firestorm surrounding their company, but they are still trying to move beyond this disaster. We can only hope that their new shift toward transparency and accountability will outweigh the damage done by Christoforo.

Thursday
Sep292011

The Future of Shopping

The impact of digital & mobile on the customer experience is changing the face of retailing at an incredible pace. This video from RI sums it up quite well.