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Mar062012

Target - Smart Retailer or Nosy Neighbour?

 

In a recent New York Times article, Target's research department came under heavy scrutiny for their customer profiling practices. Many of these same behavioural and psychographic techniques are being used with success by other big retailers across North America. We all strive to be relevant to our customers, to offer them the right products at the right time. So where exactly did Target cross the line with their approach? Had the modeling predicted young people who were leaving for college, would people have been as sensitive to the profiling? Was this a case of predicting an event that is so highly personal and one that is still shrouded in a sense of secrecy that it made people feel like their privacy was being invaded?

Where do you think Target crossed the line?

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hallo

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